A link to this went up on Facebook the other day (I can’t remember who it was, sorry about that). Those unable to click will want to know that it goes to the Lego website and their yet-to-be-released line of dinosaur based toys. I’m all for Lego and like most people had plenty of it when I was younger and used it a lot, in fact it seems to be universally popular and that bring me to this post.
Eagle-eyed / nerdy / geeky / pedantic / whatever (delete as appropriate) will spot that they (shock, horror) haven’t italicised the taxonomic names properly. For all my pendantry (it comes with the bundle pack of cynicism when you start a PhD) I’d normally write this off. After all, it’s all too commonly done even by people who should know better, so a toy company can easily be excused.
However, what I see here is an opportunity. Lego is enjoyed by millions of children, and I can’t see Lego dinosaurs being unpopular this coming year. Kids love learning and generally do spot and retain details. Lego have always struck me a rather ethical company who know full well their responsibilities to children and learning as well as playing. Given that the line has not actually been released yet, I wonder if a polite letter from a concerned group of palaeontologists might get them to change this? Sure, it’s a very minor issue, but for them it’s not exactly a redesign of the packaging or toys, and what it will do is reach a huge and engaged audience.
So I don’t think there’s any harm in at a least asking, but I’d be intrigued to see what others think. If I put something together, would any of you lot be interested in adding your name as a ‘we the undersigned’?