Surely not? Really? Oh.

 I have commented at length and repeatedly about the misunderstand and misappropriation of science for various reasons. And I think it is a legitimate worry as it can have repercussions for science as a whole and for the people who would use science to make their decisions. (and that goes for politicians and policy makers as well as people trying to work out if their new car really is fuel efficient or whatever). Science matter and therefore understanding science matters.

You might have seen this doing the rounds and it’s quite horrifying. Ok, so it’s obviously a scam site of some kind designed to fleece you of a few bucks, but I also find it genuinely disturbing. Whoever set it up was, I stongly suspect, an idiot (or quite possibly, a genius for realising that people would fall for this, what test could be easier to pass for msot people?). This is a test for colourblindness, not for IQ.

And people are falling for this. Which rather implies that the scientific understanding of a great many people of something that is incredibly basic (since many people have taken IQ teats of some form or another and had their eyes tested for colour perception problems. How can you confuse the two? Even if you don’t know what these are, or how they are supposed to work, it should take seconds to work out or seconds to look up.

If you don’t know, and can’t or won’t work it out, I’d be worried to leave you alone in a room with any sharp objects nearby. If this level of deception is all that is required to fool people about how science works then I despair at how we are supposed to communicate our work, or its importance, significane, or what it really means to a real lay audience. No wonder pseudoscience and non-science are so prevalent.

3 Responses to “Surely not? Really? Oh.”


  1. 1 Brad 01/10/2010 at 5:08 am

    I saw this ad online today: http://googleads.g.doubleclick.net/pagead/imgad?id=CK7DlIuGpYjY1AEQoAEYwgQyCG1Jfen_ihZu

    Yes, the first thing I noticed was the dumb misunderstanding of the recently proposed Triceratops/Torosaurus synonymy.

  2. 3 Princess Sparkle Pony 04/10/2010 at 10:45 pm

    I see those things as mainly a way of harvesting valid email addresses. But whatever; anybody who falls for it in this day and age…


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